Must My Aspiring Influencer Friend Stop Exploiting Me for Content?

The Prosecution: Beth

At times she films me while having a meal. I’ll see myself on her Instagram – it feels like a jumpscare.

A close companion of 10 years, she, calls herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

Being highly outgoing, she feels the need to record everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when other people see her performing for the camera – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but Marielle is trying to be. She makes video blogs about living in our city, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be involved. On occasion she films me while I’m eating, or simply tagging along. Later, I appear on her feed later, and it pops up like a surprise: I might be bare-faced, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also expects me to record her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply spending time in the street. The dynamic feels like our bond has transformed into me serving as her free crew. She has the means to employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to several industry functions, which were appreciated, but that doesn't compensate for all the energy I spend assisting her make content.

I appreciate that she has supported me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but sometimes it seems that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and record me smiling with another. It’s so silly. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being filmed, edited, or posted for an viewers. I am not a prop for her Instagram.

The Defence: Marielle

I want my friend to see that the creations we produce together can get us an opportunity.

I love shooting content. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and engage with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your interests. I look up to people on TikTok who execute that style of informal, self-made film-making.

Content creation is my version of living actively: noticing the nuances, sharing them with an audience that appreciates the art behind it. It's never my aim to make my friend uneasy. Bringing her to professional gatherings was my way of sharing opportunities, giving her a chance to experience behind-the-scenes moments that could help her professional path too. That isn't blackmail, it's simply being pragmatic.

I would take her to these events even if she didn’t help me, but I desire her to see what the content we create together can get us: an opening. I know not everyone enjoys being filmed, but often spontaneity is what makes material authentic. Appearing on video from time to time is part and parcel of being my friend. I would delete anything she asked, but she has never asked yet.

I don’t expect anybody to be my personal videographer, but friends help each other in minor capacities. My assumption was recording a clip now and then would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes projects energetic and enjoyable. I don't compel her to participate in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I cherish our friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This is not about control, it’s about sharing my world while still considering hers. Clearly making content is not a substitute for real connection: it's merely part of how I live my life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. With the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean everyone around her is content. She needs to respect Beth’s personal space.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it’s not for everyone. It’s nice she has assisted Beth’s career, but she needs to hear what Beth wants.
Emma, 27

It sounds like you value each other, so hold on to that and ensure it’s the priority in your friendship. Foster some real memories, where true emotions are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Each appears confused as to where the line is. The solution lies not in trying to change one another, but in each establishing defined limits around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their bond?

Lisa Tyler
Lisa Tyler

A data scientist specializing in AI ethics and machine learning applications in healthcare.